Based on Lynda’s analysis of ‘stakeholder’ using the new Google Ngram Viewer (see: Lynda’s post), I thought I would compare ‘stakeholder’ with ‘Project Management’.
Lynda’s Stakeholder graph:
My graph of Project Management to the same dimensions:
Comparing the two charts suggests ‘stakeholder management’ is a growing social phenomenon whereas ‘project management’ has reached a plateau, possibly suggesting it is a mature business function. Comparing the raw numbers, ‘stakeholder management’ has a very long way to go to catch up with ‘project management’ in terms of the amount of writing about the subject suggesting it will be an expanding area of interest for many years to come.
Interestingly, the start of the steady rise in interest in ‘project management’ from around 1960 fully supports the hypothesis in my paper The Origins of Modern Project Management that the spread of project management was directly linked to the development of CPM scheduling. The original work on CPM was done in 1957!
To explore the Ngram Viewer yourself, see: http://books.google.com/ngrams/