A very significant proportion of the risks around most projects are people based. The only way to identify, manage and/or mitigate these risks is by effective two-way communication designed to effect changes in the attitude key stakeholders have towards your project.
Each person’s attitude is derived from their perceptions of your project and how its outcomes will affect their personal interests. Fortunately, perceptions are negotiable and can be changed by effective communication, and if you can change a person’s perceptions, a change in attitude will follow.
For some ideas on how to make this happen, see: https://mosaicprojects.com.au/Mag_Articles/SA1062_Managing_Stakeholder_Attitudes.pdf
For more papers on stakeholder engagement visit: https://mosaicprojects.com.au/PMKI-TPI-075.php
Pat Weaver
Lynda Bourne
Mosaicproject's Blog 